Retail design of a Perfume Shop in Paris

As a natural extension of its existing showroom, renowned for showcasing independent designers and niche creations, the brand acquired a compact retail space in Paris's 10th arrondissement. Conceived as a seamless continuation of its identity, the project transforms this narrow volume into a cabinet of olfactory curiosities and a vibrant display space, where every material contributes to highlighting the objects on display.

A play of materials and contrasts

The façade, discreet yet distinctive, introduces a contemporary aesthetic within the classic Parisian streetscape of Rue du Château d'Eau.

Inside the boutique, the design explores a contrast of materials and finishes: the deep blue structural volumes interact with the warmth of stained timber, while smooth, bright white surfaces bring clarity and lightness to the overall composition.

The terrazzo flooring adds a mineral texture that grounds the space in an atmosphere that feels both refined and approachable.

Bespoke furniture combining graphics and functionality

The custom-designed furniture combines lacquered panels, mineral worktops and timber elements in a highly graphic composition. Slim shelving, integrated linear lighting and subtle transparent details emphasise the depth of the space without ever making it feel cluttered. This restrained yet expressive material palette creates an atmosphere that is simultaneously editorial, domestic and unmistakably contemporary.

An aesthetic of restraint and precision

This commercial interior architecture project creates a compact space that feels surprisingly generous, where materiality becomes a storytelling tool. By optimising every square metre, the design embraces an aesthetic of restraint and precision, serving a retail experience that is more engaging, more immediate and perfectly aligned with the brand's bold identity.

Photographer: Judith Bormand